Twitter and the United States Army are the latest sponsors of the Call of Duty League. In the next three seasons, Twitter will display highlights of the Call of Duty League matches. This is expected to increase the interaction of Call of Duty League viewers on Twitter. In addition, Twitter has also launched an emoji tager for all teams participating in CDL. Fans can use the hashtag to show their support for their hero team.
“The Call of Duty community is one of the biggest gaming communities on Twitter, and we are happy because we can work with Activision Blizzard to continue supporting this community,” Rishi Chadha, Global Head of Gaming Content Partnership, Twitter, was quoted as saying by Yahoo. “In 2019 alone, 3 of the 10 most talked-about esports events are Call of Duty events. This collaboration which lasted more than one year shows our commitment to ensure the success of Call of Duty esports in the long run. ”
Besides Twitter, the US Army is also a sponsor of the Call of Duty League. Although the Army’s contract with Activision Blizzard only lasts for one year, they will be active in various Call of Duty esports events. In addition to the Call of Duty League, the Army will also support Call of Duty Challengers, tournaments aimed at amateurs, and Call of Duty Collegiates, which are aimed at students in the United States and Canada.
When CDL broadcasts, the Army brand will be displayed in a special segment called Tactical Play. The segment is in the form of a discussion of analysts about the highlights of the match in the Call of Duty league. Not only that, the esports team from the Army will also take part in the Call of Duty Challengers LAN competition. The team consisting of active soldiers represented the Army to compete in various esports competitions, both amateur and professional. They have also participated in streaming along with several well-known streamers.
The Army is not the only US military body to support the esports tournament. In February 2020, the US Navy announced that they would collaborate with DreamHack and ESL. The same month the US Air Force announced that it would sponsor Intel Extreme Masters and ESL Pro League.